An important aspect of my work at Eve’s Lime Productions is to engage in collaborative relationships that create value for everyone involved – and my 5 year relationship with Women in Film is one such example.  This month I had the pleasure of producing another ad campaign for Women in Film’s award-winning PSA Production program.  Each year we produce five campaigns on 35mm and 5 on HD for selected non-profits to create awareness of issues that impact us all.  My designated organization, Daniel’s Place provides a network of peers, education, and services to youth (ages 18-28) in need of the skills and support systems to manage mental illness and daily life.  (www.danielsplace.org)

Members of the Eve’s Lime team volunteered their services, along with other Women in Film, volunteers of the organization, and the Hollywood community to create a public service commercial for this important and unique cause.

I was determined to make this production memorable for Daniel’s Place (which I’ll share more about in future blogs).  And I wanted it to be special for Women in Film, as its first official “green” project.   Eve’s Lime believes in sustainable business practices that reduce undue impact on the environment and create value.  So I consulted with Jedi Wright of Green Gurus, who reminded me that green practices are common sense.  We effectively reduced our carbon imprint during pre-production and production.  Some of our best practices were:

-         Conference calls and meetings via Skype

-         Created Yahoo Groups to encourage and facilitate carpooling among cast and crew, drastically reducing the number of cars on the road and at the shooting location

-         Biodiesel Grip truck

-         Biodiesel-powered generator

-         Donation of left over food.  

-         Markers to label water bottles

-         All bottles, boxes and plastics were recycled at the end of the day

I love to encourage green production values.  I hope this effort serves to set a new template for ‘greening’ Women in Film.  And I hope it gives you ideas on how to incorporate sustainable practices in your own workspace.

Daniel’s Place is now in post-production.  And the footage looks amazing!  Get ready to see a stigma-busting message that speaks to the general public and appeals to youth in this underserved demographic.

I’ll share pictures and more on this project as it continues to take shape. Many thanks to everyone involved!

Sheila J. Hardy

President, Executive Producer

Eve’s Lime Productions